Give Your Trade Show Booth Real Stopping Power

Give Your Trade Show Booth Real Stopping Power
  • By VPP
  • Oct 02, 2014
Make a Plan: Don’t think of your trade show presence as just a “booth.” Think of it as a component of your organization’s overall marketing strategy. Make sure your theme and overall design is considered in your strategic marketing plan. Establish detailed goals for your booth or exhibit. Find out what [...]

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More than ink and paper.