The Power of a UV Coater!
- By VPP
- Sep 04, 2014
What is UV coating, exactly?
UV coating is a compound that is applied to paper wet and then instantly dried by ultraviolet light. UV coatings can vary in reflectivity and thickness, depending on the application, though a high gloss or subtle matte are typically used in premium printing applications.
What can be [...]
Direct Mail – What NOT to do
- By VPP
- Jul 14, 2014
Direct mail is one of the most powerful ways to market your products and services, but it’s ineffective if it’s not done right. Don’t waste your resources by blindly sending out pieces and hoping for the phone to ring.
Do NOT:
NOT identify your audience. We realize this is a double negative…in [...]
The Printing Alphabet
- By VPP
- May 29, 2014
The printing alphabet: CMYK, PMS, RGB...what does it all mean?
The printing industry has seen a shift in recent years that has caused digital printing to become more prevalent than traditional, offset printing. Digital printing allows for shorter runs and quicker turnarounds than its counterpart. Also, we no longer have to [...]
