Summer Marketing
- By VPP
- Jul 02, 2015
When warmer weather comes around it brings up opportunities for businesses to get creative with their marketing strategies. For some, summer is their slow season, so what better time to work on your marketing plan. Some fun and unique ways to promote in the summer include:
Promotional Items: Handing out items [...]
The Recipe for a Perfect Logo
- By VPP
- Jan 29, 2015
Customers always ask what goes into a logo and they don't realize all the ingredients it takes to make the logo a perfect fit for their company. This great info-graphic shows tips on how to build a successful logo.
This goes to show why it took 6 months to initialize our [...]
Annual Marketing Plan
- By VPP
- Nov 28, 2014
It’s hard to believe that 2014 is almost to an end. Although there are plenty of year-end tasks to keep us busy, this is the best time to get started on one of the most important plans for your business, the annual marketing plan. Creating a marketing calendar is a [...]
Give Your Trade Show Booth Real Stopping Power
- By VPP
- Oct 02, 2014
Make a Plan:
Don’t think of your trade show presence as just a “booth.” Think of it as a component of your organization’s overall marketing strategy. Make sure your theme and overall design is considered in your strategic marketing plan. Establish detailed goals for your booth or exhibit. Find out what [...]
The Power of a UV Coater!
- By VPP
- Sep 04, 2014
What is UV coating, exactly?
UV coating is a compound that is applied to paper wet and then instantly dried by ultraviolet light. UV coatings can vary in reflectivity and thickness, depending on the application, though a high gloss or subtle matte are typically used in premium printing applications.
What can be [...]
Raster Image vs. Vector
- By VPP
- Jul 28, 2014
If you’re confused over the difference between the many file types, you’re not alone!
When starting off a project, one of the first things we request from the client is a vector file of their logo. However, that request is often met with blank stares or responses like “can’t you just [...]
Direct Mail – What NOT to do
- By VPP
- Jul 14, 2014
Direct mail is one of the most powerful ways to market your products and services, but it’s ineffective if it’s not done right. Don’t waste your resources by blindly sending out pieces and hoping for the phone to ring.
Do NOT:
NOT identify your audience. We realize this is a double negative…in [...]
The Printing Alphabet
- By VPP
- May 29, 2014
The printing alphabet: CMYK, PMS, RGB...what does it all mean?
The printing industry has seen a shift in recent years that has caused digital printing to become more prevalent than traditional, offset printing. Digital printing allows for shorter runs and quicker turnarounds than its counterpart. Also, we no longer have to [...]
